Why Your Blog Creates the Best Viral Content for Social Media
If you’re like most content creators, marketers, or entrepreneurs, you’ve probably wondered—how do I make content that actually goes viral on social media?
The answer might be sitting right under your nose: your blog.
That’s right. Your business blog is one of the most powerful tools for creating viral social media content—if you know how to use it the right way. In fact, brands that repurpose their blog content for social media often see more shares, increased reach, and better engagement.
But the sad truth? Most business blogs flop 😬
They aren’t optimized, aren’t promoted correctly, and aren’t built with a strategy.
Today, we’re going to map out exactly why your blog should be the foundation of your social media content strategy—and how you can turn every blog post into a viral traffic machine using proven techniques and automation tools like Blog Automation Empire.
Image Source: Unsplash
Understanding the Viral Potential of Blog Content
Before we dive into the strategies, let’s look at what makes something go viral. According to a New York Times study on content sharing behavior, people share content for five main reasons:
- It’s valuable or entertaining
- It helps define them to others
- It builds and nurtures relationships
- It allows for self-fulfillment
- It promotes causes they care about
Now think about this: every blog post you create can check several of those boxes. A well-written blog educates, entertains, and positions your brand as a thought leader. That’s sharable fuel.
But most businesses don’t take advantage. Instead, they fire off one post and move on—neglecting the massive viral potential if that same content was reshaped and repurposed for social media.
Key Elements of Highly Shareable Blog Posts
To turn your blog into a viral content machine, your posts need to be created with shareability in mind. Here’s what you need to focus on:
1. Strong, Clear Headlines
Your blog headline is what grabs attention in a sea of content. Aim for emotion + curiosity. Use tools like CoSchedule’s Headline Analyzer to test your titles.
2. Compelling Visuals
Humans process visuals 60,000x faster than text. Embed helpful images, infographics, or videos to increase time-on-site and make the post more shareable.
3. Easy-to-Scan Formatting
Use bullet points, bold subheads, short paragraphs, and simple words. According to the Nielsen Norman Group, people rarely read word by word—they scan.
4. Actionable Insights
Always answer this question for your reader: “What’s in it for me?” Give tips, steps, or frameworks they can apply immediately.
5. Built-in Social Triggers
Add emotion, storytelling, or surprising stats. These elements increase “social currency,” making content more likely to be shared.
Strategies for Repurposing Blog Content for Social Media
Once your blog post is live, your work is only halfway done. Let’s talk content repurposing—aka how to turn one blog into 8–10 pieces of viral-ready social media content.
💡 Tip: Follow the “Content Flywheel”
- Pull Quote Graphic – Extract a powerful quote and turn it into an image for Instagram or Twitter threads.
- Slide Deck or Carousel – Break the blog into 5 easy slides for LinkedIn or Instagram.
- Reel or TikTok – Do a 60-second talking head video explaining one tip from the post.
- Story or Poll – Turn key points into Instagram or Facebook Stories with polls/questions.
- Live Discussion – Go live or host a Twitter Space discussing the blog’s topic.
- Newsletter Snippet – Use a portion of the blog to drive traffic via email.
- Pinterest Graphic – Turn your post into a rich pin for niche discovery.
By sharing content in multiple formats, you increase reach and give your followers something fresh—without reinventing the wheel.
Need help automating this? Blog Automation Empire handles this entire workflow with drag-and-drop ease and hands-off repurposing.
Case Studies: Successful Blog-to-Social Content Transformations
Case Study 1: From Blog to Trending LinkedIn Post
A SaaS startup wrote a blog on “Top 5 Productivity Hacks for Remote Teams.” They turned that into:
- A carousel highlighting each tip
- A live Q&A on Facebook
- A short team testimonial reel
🤯 The result? 11K LinkedIn views, double their normal post engagement, and 300+ new email subscribers.
Case Study 2: Local Biz Uses Blog to Nick Viral Growth
A fitness coach repurposed a blog on “5 Ways to Stay Fit During Quarantine” into:
- Pinterest infographics
- YouTube Shorts
- Facebook Reels
The blog had modest views, but the reel skyrocketed to 45K views on Facebook and drew her 1,200+ new followers.
You don’t need to guess or go viral by accident. Blogging smart and repurposing right is how pros guarantee long-term traffic success.
Tools and Techniques for Maximizing Social Sharing of Blog Posts
🔧 Here’s how to get every ounce of traction from your blog-to-social strategy.
1. SEO Optimization Before Publishing
Use tools like SEMrush or Surfer SEO to:
- Find long-tail keywords like “creating blog content that performs well on social platforms”
- Optimize headings, image alt text, and meta descriptions
- Add internal links to other relevant content
Smart SEO ensures your content shows up in Google, not buried on page 5.
According to ahrefs, 90.63% of web pages get zero traffic from Google. Don’t be that blog.
2. Social Sharing Plugins
Add lightweight plugins like Social Warfare or SassySocialShare to include:
- Inline sharing buttons
- Click-to-Tweet quotes
- Share counts for social proof
3. AI + Automation Tools
BlogAutomationEmpire.com automates the entire process from blog creation, optimization, scheduling, and syndication so you can rank—and chill 😎
Built-in tools handle:
- Blog post generation (based on SEO research)
- Auto-posting to social media
- Repurposing content for different platforms
No more guessing. Just set the strategy and let it run.
Frequently Asked Questions
Can blog posts really go viral on social media?
Absolutely. When optimized and repurposed strategically, blog posts can become viral assets through multiple social channels—especially with eye-catching visuals and valuable insights.
How do I make my blog content more shareable?
Focus on writing useful, emotionally engaging posts with strong visuals and calls-to-share. Don’t forget to format them for easy scanning and sharing.