How to Share Blog Posts on LinkedIn for Maximum Reach and Real Engagement
If you’re pouring hours into crafting the perfect blog post but no one’s seeing it on LinkedIn, you’re not alone — and you’re not doing anything wrong… just not doing everything you need.
The way we share content today is changing. LinkedIn is no longer a drop-a-link-and-leave-it kind of place. Its algorithm now favors genuine interactions, native content, and personal sharing over simple company posts with external links.
If you’re a content strategist, business owner, or B2B professional trying to drive organic traffic, generate leads, or establish real authority, understanding how to share your blog on LinkedIn is a game-changer.
That’s why in this guide, we’ll show you exactly how to do it the right way — step-by-step — and how sites like BlogAutomationEmpire.com make the process nearly effortless.
Image: Sharing the right way on LinkedIn increases visibility, trust, and leads 🔗
Why LinkedIn Reach Is Down and What That Means for Your Blog
According to a 2024 LinkedIn study, company page posts are shown to only 1.6% of followers. That means even your best blog — the one with great SEO and graphics — may fall flat if you just paste a link and move on.
Here’s why:
- LinkedIn’s algorithm deprioritizes link-heavy posts.
- Personal connections outperform company posts.
- Native content (meaning posts without links) gets stronger engagement and reach.
If you’re still promoting blogs the “old-fashioned” way by dropping a link in your company page or expecting massive traffic from one post, you’re wasting time and opportunity.
Let’s fix that.
What the 2025 LinkedIn Algorithm Wants
LinkedIn now rewards content that feels personal, shares value upfront, and drives real conversation. Here’s what the algorithm favors in 2025:
- Posts from personal profiles vs. company pages
- Native content (especially carousels, polls, and videos)
- Posts with early engagement (first hour is 🔥)
- Original insights—not just rehashed articles
- Posts written with a human voice, not corporate jargon
In short: You need conversation, not just content.
Native vs. Link Posts: What Works Best?
If your blog post is being shared as just a link post with a thumbnail, you might be doing more harm than good.
Native posts (content written directly on LinkedIn):
- Show up more in feeds
- Reach wider audiences
- Feel more authentic
- Encourage interaction
Link posts (posts with a direct link to your blog):
- Are deprioritized by the algorithm 🛑
- Feel promotional
- Often ignored by the feed unless heavily boosted
Still want clicks to your site? Good. There’s a strategy for that too. Keep reading.
Step-by-Step Guide: How to Share Your Blog on LinkedIn and Actually Get Seen
1. Pull a Hook or Key Idea From Your Blog
Don’t lead with “New blog post is live.” That’s boring.
Open with a hook — a bold statement, a personal story, or a stat that hits your audience where it matters.
Example:
“80% of blog posts never get shared. Here’s how we fixed that using our employees’ voices — and tripled blog traffic on LinkedIn.”
2. Rewrite Your Blog Post as Native Content
Pull an insight, bullet it out, or repurpose the summary from your blog as a mini article within the post.
- Use short paragraphs
- Add emojis only where helpful 👍
- Use spacing for easy reading
- No big blocks of text
Keep LinkedIn readers on-platform. End your native post with:
“Full breakdown in the blog — link in the comments👇”
This subtle (but powerful) move tells the algorithm: “Hey, this post has value.” And it keeps your visibility high.
3. Post From Personal Profiles, Not Just Your Page
The hard truth: company posts don’t perform well.
Want visibility? Share from your face and name.
Better visibility + personal tone = higher trust and click-through.
Even better? Use employee advocacy. Have a few key teammates (sales/content/leadership) reshare and comment with their take. That early engagement amplifies your visibility tenfold.
4. Use Carousels or Documents for Bonus Reach
Turn parts of your blog into LinkedIn carousels (a PDF with slides).
Why? Because these:
- Get high time-on-post
- Are mobile-friendly 🚀
- Perform like mini lead magnets
Highlight tips, stats, frameworks from your blog as slides. Then drop a CTA:
“Want the full version with templates? Link below 👇”
Tools like Canva or PowerPoint (yep) work great for this.
5. Add the Blog Link in Comments — Not the Main Post
Putting your blog link in the main post body can kill your reach 💀.
Instead, post it in the first comment — and THEN engage with it (like, reply to your comment, tag a coworker, etc.) to encourage more interaction.
It’s simple psychology: people follow action.
6. Prime the Post With Early Engagement
Your first 60–90 minutes after posting is critical.
Message a few colleagues or friendly connections to comment thoughtfully:
- Ask questions
- Share their experience
- Don’t just hit “like”
Why? Because early engagement triggers the algorithm. And if you get multiple types of interactions (likes, comments, shares), even better.
Common Mistakes That Kill LinkedIn Blog Reach
- ❌ Dropping a link-only post and ghosting
- ❌ Not repurposing blog content into visual formats
- ❌ No early engagement strategy
- ❌ Only posting from company page
- ❌ Sharing once and never again
The people succeeding on LinkedIn don’t do more work — they do the right work with strategic automation and distribution.
That’s exactly what BlogAutomationEmpire.com helps you do. It automates blog content scheduling, SEO optimization, and gives you plug-and-play snippets to reuse across LinkedIn, saving time while growing your reach.
Why BlogAutomationEmpire.com is Your Best Ally
Let’s face it — content strategy is demanding. You need:
- Consistent publishing
- Real SEO expertise
- LinkedIn-ready formats
- Auto-resharing strategies
- Data-backed performance tracking
And trying to juggle all that… and your actual business?
That’s exhausting.
BlogAutomationEmpire.com was built for people who want:
- ✅ Done-for-you blog content that ranks
- ✅ Automated LinkedIn repurposing tools
- ✅ Smart SEO and topic research baked in
- ✅ Builds real traffic (not vanity likes)
It’s like having a full blogging + distribution team… without a full-time hire.
Final Thoughts: Visibility Isn’t Luck — It’s Smart Strategy
You don’t need to “go viral” — you just need to show up the right way, with the right tools, at the right time.
LinkedIn is still the king of B2B exposure. But you have to play its game: native content, personal profiles, engagement-first thinking, and repurposing like a pro.
And if you want to do all that without burning out, BlogAutomationEmpire.com can get you there. Faster, smarter, and with better ROI.
Frequently Asked Questions
How do I get more views on my blog post when I share it on LinkedIn?
Focus on creating native posts, use personal profiles instead of company pages, and engage early. Consider carousels, storytelling, and comments-first links.
Should I post links in the comments on LinkedIn?
Yes. LinkedIn shows a bias towards keeping users on-platform. By placing the blog link in the first comment instead of the main post, you’ll often gain more reach.
Can I automate blog reposting on LinkedIn?
Absolutely. Platforms like BlogAutomationEmpire.com let you schedule blog posts, repurpose content into LinkedIn-ready formats, and even auto-refresh your top-performing content.
What kind of content does best on LinkedIn?
Native content with real value. This includes thought leadership posts, personal experiences, visual content (like carousels), and tips that start real discussions.
Want more traffic without spending your life managing blog posts?
Let BlogAutomationEmpire.com automatically create, optimize, and share content that gets you noticed.