The Cost of Writing Your Own Business Blog Posts
Let’s be real: running a business is a full-time job (and then some). Add blog writing to your already packed schedule, and something’s going to give—and unfortunately, it’s likely your business growth.
You may think, “If I write my own blog posts, I’ll save money.” But in reality? DIY blogging is one of the slowest and most frustrating ways to grow your business online.
In this post, you’ll see why 80% of business blogs get little to no traffic, why your blog isn’t working the way it should, and what to do instead if you actually want results from content marketing (spoiler alert: it’s BlogAutomationEmpire.com).
1. Time You Could Be Spending on Growth Tasks
Every blog post you write yourself pulls time from high-value business activities—like closing sales, building partnerships, or improving your product.
According to Orbit Media’s 2023 Blogging Survey, the average blog post takes nearly 4 hours to write. And that’s not including keyword research, formatting, optimization, and distribution.
Now multiply that by 4 posts per month (which is the minimum for building SEO traction). That’s 16+ hours—more than two full workdays—every month on something that’s not your zone of genius.
2. Missed Traffic and Leads From SEO Mistakes
Not all blog posts are created equal. You can write emotionally engaging stories or provide educational content—but if no one finds it, it’s doing nothing for your bottom line.
Here’s the truth: 90.63% of content gets zero traffic from Google (Ahrefs). Why? Because it’s not optimized properly for the right keywords or search intent, or the author doesn’t understand how search engines value topical authority and internal links.
If you’re not a seasoned SEO, your content likely isn’t ranking—no matter how well it reads.
3. Inconsistent Publishing Hurts Authority
Let’s be honest—we all start with good intentions. But when business picks up or life gets busy, the blog gets pushed down the list. Pretty soon, it’s been 3 months since your last post.
Google notices this. And so does your audience.
Consistency = credibility—in both human and algorithmic eyes.
4. Lack of Strategy = Random Results
Most DIY bloggers write about what’s on their mind in the moment.
But without a strategy that aligns content with audience questions, buyer intent, and SEO goals… it’s just digital noise.
A well-performing business blog doesn’t just “talk”—it answers, solves, converts, and ranks.
Why 80% of Business Blogs Fail (and How to Avoid It)
You’re not alone in this struggle. Most blogs fail for the same five reasons:
- No content strategy
- Low content quality (rushed or generic)
- Inconsistent posting
- Poor or no SEO optimization
- Zero promotion after publishing
Unfortunately, these missteps kill your chances of ranking in search engines or building trust with readers.
👉 If your business blog isn’t getting leads or traffic, it’s time for a new approach.
The Proven Process to Turn Your Blog Into a Growth Engine
If you want a blog that drives qualified traffic, captures leads, and ranks in Google—without eating up your time—you need three things:
- A strategic plan that aligns with your business goals
- High-quality, SEO-optimized blog posts
- A system that ensures consistent publishing and promotion
Sound overwhelming? It doesn’t have to be.
Here’s what the pros use 👇
Why Smart Businesses Outsource Their Blog Writing
You don’t have to be a blogging expert. You just need a team that is.
When you use a service like BlogAutomationEmpire.com, you get a complete, done-for-you blogging system designed to help your site rank, convert, and grow—without lifting a finger.
Here’s What’s Different About BlogAutomationEmpire:
- ✅ Strategic keyword research with buyer intent in mind
- ✅ SEO-optimized posts written by trained writers
- ✅ Consistent publishing schedule that boosts rankings
- ✅ Images, internal links, formatting—all done for you
- ✅ Real topics that answer real questions your customers ask
- ✅ Built to help you rank on Google—and stay there
It’s not just writing. It’s content marketing that actually works.
What Makes It Better Than Doing It Yourself?
| DIY Blogging | BlogAutomationEmpire.com |
|---|---|
| Time-consuming (10–15 hrs per week) | Completely hands-off |
| Inconsistent SEO | Every post is search-engine optimized |
| Random content ideas | Strategic plans built for your niche and audience |
| Unpredictable results | ROI-driven framework based on performance data |
You focus on running your business. Let experts grow your traffic and leads.
How DIY Blogging Hurts Conversions and Hurts ROI
Let’s do the math 🔍
If your blog post gets:
- 50 visits/month (DIY, minimal SEO)
- Converts 1% of readers into leads
That’s 0.5 leads/month
Now let’s say you outsource to BlogAutomationEmpire.com:
- 500 visits/month (strategic SEO, promotion)
- Convert at 2% (better targeting)
That’s 10 leads/month
Over a year? 120 leads vs. 6. That’s 20X the results—with none of the work.
The Inevitable Plateau of DIY Content
Even if you stick with it, post every week, and get “decent” traffic… there’s a ceiling.
You can’t scale what you can’t systemize.
Eventually you’ll reach a point where:
- You run out of time to write more
- You don’t know what topics to write about next
- You’re not sure what’s working and what’s not
Business blogging is only effective when treated as a strategy—not a side hustle.
Automated blogging is the only scalable solution that works long-term.
But What About Brand Voice?
Great question.
At BlogAutomationEmpire.com, you don’t give up your brand for efficiency—you enhance it.
Every blog post is written by a trained writer who follows your tone, values, and target audience preferences.
You set the tone. We take care of the rest.
What You Could Be Doing Instead
While your blog’s being written, optimized, and promoted, you could be:
- Reaching out to new clients
- Building customer relationships
- Improving your products or services
- Launching new offers
- Finally enjoying weekends off 😎
Your time should grow your business. Let your blog support that growth—not derail your focus.
When to Stop DIY Blogging and Automate
Here are a few signs it’s time to stop writing your own content:
- You skip weeks because you’re “too busy”
- You use AI content that feels generic
- You don’t know if your posts are ranking
- You’re not seeing leads from your blog
- You avoid blogging because it takes too long
If this sounds like you, it’s time to check out what BlogAutomationEmpire.com can do for you.
Start Ranking and Converting with Done-For-You Blogging
You don’t need more stress. You need systems.
If you’re serious about using content to grow your business—but don’t have the time or expertise to do it yourself—BlogAutomationEmpire.com is your next best move.
📈 Want blog content that ranks?
📥 Want leads that convert?
⏱ Want more time back in your week?
Then stop doing it all yourself and let the pros automate your growth.
Frequently Asked Questions
How long does it take to see results from blogging?
Business blogging is a long-term strategy. With consistent SEO-optimized content like what’s offered by BlogAutomationEmpire.com, you can begin to see traffic and rankings within 3–6 months. Over time, blog traffic compounds and brings in steady leads.
Can AI write my blog posts instead?
AI is a helpful tool, but it can’t fully replace human strategy, tone, or SEO expertise. Many AI-written blogs lack the nuance and structure needed to rank. BlogAutomationEmpire.com combines SEO expertise with real, human writing across every article.
How often should I publish blog posts?
Most businesses benefit from publishing at least 2–4 times per month. Consistency is more important than speed. BlogAutomationEmpire.com handles this entire schedule for you.
Is blog content still effective in 2024?
Absolutely. Blogging remains one of the top inbound marketing strategies for building search presence, authority, and leads. According to HubSpot, companies that blog see 55% more website visitors and 67% more leads than those that don’t.
Ready to automate your growth and finally make blogging work for your business?